The online shopping industry has blossomed in popularity during the last five years. Meanwhile, acquisition expenses have risen, making it hard for your average small internet retailer, ecommerce SEO agency or in-house team to grow their customer bases at a reasonable cost.
Google has a tough task: each second, it must serve over 80,000 users with relevant search results. If they deliver poor results, they will damage their business based on their high-quality search results.
Google must choose the finest pages that fulfil the user’s intent based on the user’s search query for each search result. In the SEO community, “keywords” represent the user’s search queries.
Make sure that all of your pages are optimized for the Google search engine. This is a tried and true approach to increase your visibility in Google’s search results. As a result, you want to highlight the most relevant sites for each keyword your customers utilise.
When you start optimising your pages, keep an eye on the page’s intent since Google considers a page’s relevance important in ensuring that users are properly served. Then, when you optimise your pages, use your preferred keywords throughout the page:
- Page title
- Internal Links
Ecommerce behemoths like Amazon and Zappos have made it extremely simple to purchase online. As a consequence, customer expectations for a fantastic purchasing experience have grown. Unfortunately, many ecommerce businesses still provide a negative customer experience (CET), with perplexing features, complicated purchasing procedures, and so on.
You can use the following tools to analyse and improve your UX:
- A single session recording tool will record a random number of people and present everything they do in your store.
- Tools that provide quantitative analytics. Examine your top exit pages, which are the pages where your visitors depart most frequently.
- Qualitative analytics tools. You may inquire of your visitors about their impressions using online feedback forms.
The meta description is an HTML meta tag that is used to describe the content of a page. Every search engine result has one, which appears below the page’s title and URL. The meta description acts like a mini-ad, promoting the value proposition of a page and prompting users to click on it.
Meta descriptions, on the other hand, don’t improve your SEO directly; however, they may raise your organic CTR—a number that measures how many times people click on a search engine result page after seeing it. The higher the click-through rate, the more clicks it has generated for a given number of impressions.
Google’s aim is to make information accessible throughout the world and helpful. Make your user’s search queries answerable by creating content that answers them! Consider the user’s objective while generating content ideas—this refers to their goal as well as their more general goals and desires.
For example, if a user searches for one of your product’s names and you send them to the page of the relevant product, you will satisfy their curiosity and we can assume that they want to learn more about it or purchase it.